Explore the principles of marketing with Towson University in Bordeaux, France. This course will introduce you to the basics of marketing, including designing, distributing, pricing, and promoting goods, services, and people with a focus on international markets. A combination of guest lectures and visits to local and international businesses will allow you to see the course concepts in action.
Visits and activities include several vineyards, high tech industry plants, a cognac old town and spirit maker, an oyster farm by the seaside, and a few days in Paris with its many monuments and attractions.
Course: Either MKTG 341 Principles of Marketing (3 credits) or MKTG 495 Independent Research (3 credits)
TU Students may receive Honors creidt for their study abroad experience.
For more information and to apply online, visit the program page.