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Do you order TU-branded giveaways?

Changes are coming to Trademark Licensing at TU

If you’ve ever ordered logo-imprinted giveaways or apparel for your department or group, then you’re probably familiar with the university’s trademark licensing program. Two big changes are coming you need to be aware of:

  • AgoraCX is Towson University’s new online marketplace where faculty, staff and student groups can order branded promotional material. Users will gain access to all of TU’s licensees and can easily get multiple quotes, place orders, and manage billing & shipping information. Use AgoraCX the next time you order branded apparel or giveaway items, because beginning October 1, all orders for branded merchandise will be required to be placed through this system.
  • The university is implementing a royalty that will be added to all internal orders beginning in October. The royalty is being phased in over the next year — 3% from October through June of 2019, 6% thereafter. The internal royalty brings TU in line with best practices in trademark licensing among Division I universities, and will support the development of new opportunities to present the Towson University brand to our alumni and other external audiences.

If you have any questions about TU’s Trademark Licensing program, AgoraCX or the internal-use royalty, please contact Rick Pallansch, Assistant Vice President of Creative Services, at 410-704-2468 or email licensing@towson.edu.

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